PERSONAL AND BIDIRECTIONAL: After phone calls, SMS is one of the most personal, instant, and direct communication tools. SMS also provides an immediate two way communication opportunity for interactive exchange.
      

DELIVERABILITY: 95% of text messages are read within four minutes or receipt (compared to e-mail, which is 48 hours). On top of this 94% of all text messages received are opened and read by recipients. Also, if your recipients are not next to their phones or their phone is switched off, the message will be waiting for them next time they look at their phones or will be delivered when the phone is switched on.
 

QUALIFIED RECIPIENTS: SMS marketing is extremely personal and you are always guaranteed with qualified respondents who want to receive your messages due to the opt-in nature of the medium. In other words – the recipients already have an active interest in your business and your products and services.  
 

SPEED AND TIMING: SMS messages are typically delivered within 7 seconds of sending, allowing you to immediately dispatch important or timely information to customers, colleagues, business partners or suppliers. 
 

REACH: Mobile phones have extremely high penetration rates nearing 100% in the western world and close to 50% globally. Today there are three things without which people never leave their homes: clothes, keys, and their mobile phones. 80% of all cell phone users carry their phone with them all the time. Your target audience is therefore reachable practically at all times regardless of time and place.  
 

VERSATILITY: SMS messaging and marketing can be used for a wide range of purposes, such as new product announcements, one-day specials, new store openings and special events. Subscribers to your notifications can be treated as an exclusive group for offers and information that only they have access to, increasing loyalty, sales and speed of communication. 
 

IT IS GREEN: No more wasted paper. We throw out countless envelopes, inserts and flyers daily, which are never read. Your text message campaigns not only reduce spending on flyers and inserts but also saves the message on the recipient’s phone, thus enabling the recipient to carry received coupons and special offers in their phone instead of filling their wallets or purses with redeemable paper coupons. 
 

GUARANTEED ROI: Low cost, speed, qualified recipients and high-response-rate guarantee you with an excellent return on investment on your well planned SMS marketing campaigns through increased sales and customer retention.