Tuesday, February 07, 2012
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SMS - Enhanced Communications Tool

As a communication tool SMS is reliable, efficient, fast, secure and economical. Essentially there is no better way of instantly reaching your key contacts en masse than SMS regardless of time and place.

Only your imagination is a limitation...

There are so many ways to utilize SMS in your business or organization that ultimately your imagination is the only limitation. Regardless of the type of organization, activity, industry, product, or service, SMS can truly enhance communication between you and the stakeholders involved.

Below you will find a number of applciation examples for text messaging as well as sample SMS messages to spark your inspiration for using this medium in your own organization.

SMS in Marketing Communication

Integrating SMS to the overall marketing mix as an additional communication channel helps enterprises and organizations of all sizes gain competitive edge. You can quickly, easily and cost effectively communicate with your customers and stakeholders, and thus enhance your customer experience, retention and increase sales. For more detailed information about SMS in Marketing see Mobile Marketing.

SMS in Organizational Communication

Naturally the use of SMS for mass communication is not only limited to commercial enterprises. Non-commercial organizations such as schools universities, municipalities, and youth sport clubs can greatly benefit from the fast and reliable nature of SMS messaging.

The power of SMS

Unleash the Power of SMS with Messagenie

  • Generate effective SMS Marketing campaigns and alerts within minutes.
  • Automate your mailing list generation using SMS keywords.
  • Generate new business by expanding your marketing mix and communication channels.
  • Reduce costs and maximize ROI of your marketing communications.
  • Reach your key customers and contacts quickly and cost effectively regardless of time and place.
  • Go green and save on printed marketing materials and waste paper by sending SMS coupons.
  • Automate your booking and reservation services.
  • Improve your customer relationships through extremely personal two way communication.
  • Increase sales and customer interaction during slow periods.

Messagenie is ideal for:

  • Customer Loyalty Clubs
  • Radio and TV Stations
  • Event organizers, Restaurants, Bars and Clubs
  • Retailers
  • Service providers
  • Doctors' offices
  • Hairdressers
  • Municipalities and Communities
  • Schools and Universities
  • Fitness studios and recreational service providers
  • Newspapers
  • Pollsters
  • Travel Agents
  • And many more…

Schools, Communities & Municipalities

Often it is necessary to disseminate short but important bits of information to single or multiple recipients quickly and efficiently. Sending an SMS can easily fill this purpose.

Example 1: SMS from school to parents:
James did not attend class today 24.4. Simply respond with YES if he is excused. – Teacher Smith

Example 2: SMS from school to parents:
Dear Parent, please be reminded that parents’ evening will be taking place on Wednesday this week at 17:30 pm. Looking forward to meeting you. Kind regards, Principal Jones 

Example 3: SMS to members of a housing community
Monthly meeting postponed: New date and time: Friday, 23.1 at 18:00. Apologies for any inconvenience - Mrs Smith.

Example 4: SMS to members of a remote municipality regarding a flood hazard
Dear recipient – due to excessive flooding of river XYZ roads A and B are temporarily closed. Please use routes C and D instead and reserve extra 15-20 min for your journey due to possible traffic. Your, city council road services.

Suitable Plugins

Event Organisers/Bars/Restaurants/Clubs

Restaurants, bars and clubs can utilize SMS in many ways to improve and enhance their customer experience. Some examples include:

  • Inform guests about special events quickly, easily and cost effectively 
  • Offer ‘No Queue Service’ – send SMS to loyal customers for getting past the queue to a club
  • Send daily or weekly menus to your customers
  • Inform customers of dispatch of delivery
  • Host an “SMS Chat Wall” in your event, concert, club, bar or restaurant
  • Let your customers subscribe to your mailing lists via SMS

Example 1:
Dear Guest, Today’s daily menu includes: soup of choice, spinach lasagna or minute steak with chips and tiramisu – 6,90€. We look forward to seeing you at lunch time!

Example 2:
„Bubble Party“ at Club X-tra this Friday 14.2. with DJ Crazy. Free entry until 22h with this SMS and all long drinks 2,50€ until 00.00. Your PartyZone – Club X-tra

Example 3:
Dear Mr Jones, your Pizza Diavolo and Pizza Margherita have left the building! You can expect delivery within 20 minutes. Bon Apetite! Your PizzaService   

Suitable Plugins

Radio Stations

  • Receive songs requests from listeners and generate playlists.
  • Receive feedback from listeners.
  • Conduct live polls and create interactive contests.
  • Receive information from listeners, e.g. up-to-date traffic bulletins.
  • Collect listeners' numbers (opt-in/opt-out system) to send them information.
  • Host an SMS wall at live events.

Suitable Plugins

Retailers and Customer Loyalty Clubs

Keep your loyal customers up-to-date on new offers, products and services and enable them to fill/confirm new or recurring orders on the fly!

Example 1: Optician
Dear Mr Smith, to continue enjoying a clear vision also this spring we have a special price on Cleaning Fluid for hard lenses. Please reply with YES and order 3 bottles at 32€ (single price 13,50€). “We look after your eyes” - Optician Jones.

Example 2: Large Retailer
Dear Ms Smith, This week’s special offers for our favorite customers include 2L Coca-cola, Sprite and Fanta at €1,10/bottle as of 4 bottles and Whiskas cat food at €0,45 per can as of 5 cans. We look forward to seeing you this week and wish you a great start to the week in the meantime. - Shop

Suitable Plugins:

Service Providers

Reach your customers quickly and directly and further enhance your friendly and efficient service!

Example 1:
Dear Mr Smith, Service finished. Your freshly washed and polished Ferrari is ready for pickup. Keys + invoice + Champaign are waiting for you with Ms Jones. Your Car Service Company.

Example 2:
Your spare part has arrived. Available service appointments this week on Tue at 17.30 or Thu at 14.00. Please respond Tue or Thu for your preferred appointment. For an alternative time please call: 01 234 567. Your spare-part dealer.

Suitable Plugins

TV Stations

  • Conduct live polls and create contests.
  • Receive live commentary and feedback from viewers.
  • Publish SMS messages on live TV.
  • Publish poll results on the TV Station website.

Suitable Plugins
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