Thursday, February 23, 2012
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What is Mobile Marketing?

Definition

Traditionally mobile marketing has referred to marketing taking place on the go. Methods such as moving billboards or technology road shows can be included under the label of mobile marketing. Essentially any activity involving catching people with marketing messages while they are on the go or going to deliver the messages where the people are is considered mobile marketing.

Today, Mobile Marketing generally refers to marketing messages sent to, and received on, a mobile device such as a mobile phone. The most widely adopted form of mobile marketing today is SMS Marketing.

SMS Marketing is the fastest growing medium in its field

Since the adoption of SMS messaging by the masses in early 2000, and after some years of growth pains, SMS Marketing has become very popular in Europe and many parts of Asia amongst marketers and consumers alike. This is largely due to widely established and accepted best practices of permission based, opt-in guidelines and legislation.  

Today hundreds of millions of SMS Marketing messages are sent and delivered monthly in Europe alone.

In the recent years SMS messaging has also picked up well amongst the public in North America and other parts of the world. SMS Marketing in these parts of the world is following suite and continues to be one of the fastest growing mediums in its field.

Highly personal, targeted, and cost effective 

The characteristics of being highly personal and targeted makes SMS marketing a particularly cost effective and interesting addition to the overall marketing mix for enterprises of all sizes regardless of industry. These characteristics are largely driven by the opt-in nature of SMS marketing that virtually guarantees that recipients will read, and most importantly want to read, your marketing communications.

SMS Marketing with Messagenie G20

Integrating SMS Marketing to your Marketing Mix with Messagenie G20 is a breeze can complement or even replace some of your traditional communications channels, such as telephone calls, e-mail or post. With Messagenie G20, you can reach your customers or business partners directly in their pockets or handbags quickly and efficiently regardless of time and place.

8 Facts and Benefits of SMS Marketing

PERSONAL AND BIDIRECTIONAL: After phone calls, SMS is one of the most personal, instant, and direct communication tools. SMS also provides an immediate two way communication opportunity for interactive exchange.

DELIVERABILITY: 95% of text messages are read within four minutes or receipt (compared to e-mail, which is 48 hours). On top of this 94% of all text messages received are opened and read by recipients. Also, if your recipients are not next to their phones or their phone is switched off, the message will be waiting for them next time they look at their phones or will be delivered when the phone is switched on. 

QUALIFIED RECIPIENTS: SMS marketing is extremely personal and you are always guaranteed with qualified respondents who want to receive your messages due to the opt-in nature of the medium. In other words – the recipients already have an active interest in your business and your products and services. 

SPEED AND TIMING: SMS messages are typically delivered within 7 seconds of sending, allowing you to immediately dispatch important or timely information to customers, colleagues, business partners or suppliers. 

REACH: Mobile phones have extremely high penetration rates nearing 100% in the western world and close to 50% globally. Today there are three things without which people never leave their homes: clothes, keys, and their mobile phones. 80% of all cell phone users carry their phone with them all the time. Your target audience is therefore reachable practically at all times regardless of time and place. 

VERSATILITY: SMS messaging and marketing can be used for a wide range of purposes, such as new product announcements, one-day specials, new store openings and special events. Subscribers to your notifications can be treated as an exclusive group for offers and information that only they have access to, increasing loyalty, sales and speed of communication. 

IT IS GREEN: No more wasted paper. We throw out countless envelopes, inserts and flyers daily, which are never read. Your text message campaigns not only reduce spending on flyers and inserts but also saves the message on the recipient’s phone, thus enabling the recipient to carry received coupons and special offers in their phone instead of filling their wallets or purses with redeemable paper coupons. 

GUARANTEED ROI: Low cost, speed, qualified recipients and high-response-rate guarantee you with an excellent return on investment on your well planned SMS marketing campaigns through increased sales and customer retention.

 
Copyright 2010, Tigal KG